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Long range or short range.
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Entity
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The production in terms of quantity or new
product. It could be about finance, marketing, capacity, manpower or research
and development.
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Organization
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The corporate plan could deal with the company
as whole.
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Elements
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The plan begins with the mission and goal which
the organization would like to achieve.
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Characteristics
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The choice of characteristics is a matter of
convenience helping to communicate to everybody concerned in the organization
and for easy understanding in execution.
•
The typical characteristics of a corporate plan
are goals, the resources, the important milestones, the investment details and
a variety of schedules.
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